Samples of Our Success.

The following features a brief selection of results of our driving mantra - catalyzing marketplace growth for socially-responsible organizations, using the most efficient digital communications tools available:

Gap Analysis: learn how the marketplace (and competition) are reacting to your message. Reap many rewards as a result.

This private social health network 1) learned about two previously unknown direct competitors, 2) gained new intelligence for a much more prosperous positioning, 3) garnered specific insights on the social networking landscape relevant to their new position, 4) received a target prospect list of “like-minded” organizations, and 5) is reaping the rewards of a much more focused and well-informed direct selling effort.

This spiritual development organization 1) received a detailed categorization of all direct and indirect competitors; 2) learned how those competitors are attracting search and social networking traffic; 3) gained specific insights on what prevents potential customers from engaging more deeply; 4) acquired a complete messaging template to attracting target customers; 5) received a product development framework which matriculates the target audience profile from the “research-to-buy” phase through to “prospective customer”, “customer”, and “repeat customer;” and 6) collected effective ways to create online ambassadors to inform and strengthen the overall marketing effort.

Awareness/ Engagement: build valuable relationships with your target audience who’ll favorably respond to your message, helping boost sales in the process.

This dust containment company needed to let its target audience know about a pending product launch, provide access to key EPA regulation information, as well as grow its email list for future direct selling efforts. 4goodmedia engineered a tightly-messaged social outreach program to efficiently accomplish all three objectives, driving highly-qualified traffic to a specially created set of landing pages. The traffic spent more time, used more of the widgets, and signed up for email at a much higher rate than any other source of site traffic – at a fraction of the cost.

This porn addiction recovery program needed to get their complex message into the minds of a very niche-y audience: Christian adults who are ashamed and suffering from an addiction to pornography. 4goodmedia re-messaged vital landing pages and developed specific scripts for several key audiences: married men, women, single men, spouses of the addicted, and pastors. All copy featured high-value keywords to deepen the connection with the audience. The resulting engagement metrics were more than triple of existing comparable site pages. As for sales, they nearly doubled in the process.

Sales/Lead Generation: take advantage of the best combination of impulsivity, convenience, emotion, cause loyalty, and incentives to reap high return on investment.

This spiritual development organization needed to make a dramatic about-face regarding its introductory session. Over a period of months, attendance and perceived value of the event had dropped substantially. Using intelligence gathered from their Gap Analysis, 4goodmedia boosted the perceived value of the event by adding low to no-cost pre-event materials and suggested a price point two-times the norm. In addition, an email program promoted the event using integrated language of high appeal to both existing and new audiences. The result? Double the audience at more than double the profits.

This porn addiction recovery program was under pressure to generate revenue for a new online product with heavy licensing fees. The target audience, however, are highly discriminating Christians who regularly delete or block cookie-based tracking code. 4goodmedia created a highly-targeted pay-per-click online advertising program, which was tightly optimized on an hour-by-hour basis. The result? An average 5x return on investment, driving tens of thousands of dollars in additional revenue to the organization.