Maximize Your Marketing Department

Buzz about social media continues to grow and it’s left many wondering exactly what they should do, and exactly what they should pay for. Its time to answer those questions for good.

Learn the specific strategies and tactics your organization needs to influence the marketplace, present a compelling case for potential customers, convey a balanced perspective regarding your mission and/or corporate responsibility initiatives, and deliver an efficient force for other sales activities. There is no other social media course that delivers more value than this.

This is no generic “bootcamp” filled with jargon and basic steps you could find on a top marketing blog. Our unique, four-phased approach directly implements the findings from your Gap Analysis. The course follows the recommendations of the Gap Analysis and will help your organization tap into the massive amount of relevant and valuable marketplace conversations which can be directly useful to fuel your growth. 

• Staff Assessment: Identifies resident attitudes and skill sets to reveal their attitudes, aptitudes, and existing skill sets regarding social media. Specifically, we’re looking for their personal and professional aptitude levels.  4goodmedia will then assess and categorize the responses into a maximum of three areas for course teachings; as well, weassign “homework” to each category, to maximize students’ seminar experience

• Input Session with organization leaders, sharing curriculum and other course materials

• Employee experience is primarily “hands-on” training. All students receive a bound course guide-book featuring a detailed list of relevant social networking sites appropriate for your business objectives. As well, the guide-book will contain the class curriculum and detailed diagrams and step-by-step instructions on how to execute everything discussed during the class, including a wide array of relevant social media activities

• Reporting follow-up ensures overall success. You will receive detailed results reports tracking all your social networking activity against the goals of the program. 4goodmedia will also analyze reports and recommend program optimization tactics. Our tracking and optimization reports include important and granular details such as daily activity levels, geographic location of activity, as well as quality and quantity of blog comment activity, tone, medium, etc.