http://www.4goodmedia.com/marketing4good/encouraging-the-right-behavior/ Wed, 11 Jan 2012 22:48:33 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.4goodmedia.com/marketing4good/encouraging-the-right-behavior/comment-page-1/#comment-349 Jonathan Kranz Thu, 22 Jul 2010 13:33:54 +0000 http://www.4goodmedia.com/marketing4good/?p=282#comment-349 Great post, Eric! I know many of my Cantabrigian friends will deride CSR as merely a masquerade for marauding corporations. But...so what? Too many people confuse purity of intentions with the value of actions. Sure, corporations pursue CSR with at least some hope of deflecting regulatory outrage, improving PR and lifting their marketing efforts. But if the underlying CSR action has real merit -- cutting waste, reducing emissions, building community, increasing charitable support -- then we should regard the effort as a plus without a puritanical insistence on peeking into the windows of corporate motivations. An impure good is still a good. Great post, Eric! I know many of my Cantabrigian friends will deride CSR as merely a masquerade for marauding corporations. But…so what? Too many people confuse purity of intentions with the value of actions. Sure, corporations pursue CSR with at least some hope of deflecting regulatory outrage, improving PR and lifting their marketing efforts. But if the underlying CSR action has real merit — cutting waste, reducing emissions, building community, increasing charitable support — then we should regard the effort as a plus without a puritanical insistence on peeking into the windows of corporate motivations. An impure good is still a good.

]]>