That Annoying Distraction = Your Next Marketing Break-through?

There he goes again. Tap-tap-tapping on that Droid or BlackBerry or iPhone. (Does it matter what kind of device?) What is SO important that he can’t just talk with you?

We’ve heard that complaint often, but is the time for marketers to take another look at that growing pattern and think of ways mobile marketing can work to light your campaigns on fire.

Here’s why we like modern mobile marketing for every kind of business: developing a customized application for your target market is a great way to brand your organization as an innovator and perhaps even a leader; customized apps are free of any spam, so they won’t get overtaken by any competitors; and, we love love love the fact that apps are fuel for social networking activities. Plus don’t get us started on the intel one can garner from their tracking capabilities (e.g. duration and time of use, geo-location, functionality preference, etc. etc.)

Here are some other valuable points to consider:

• Regardless of the phone, we all use them the same way

• Mobility applications are gaining momentum. “Handset vendors sold 304.7 million mobile phones globally in April-June, with strong demand in emerging markets lifting sales 11.8 per cent from a year earlier, Gartner said recently.

• There are 140,000 iPhone apps now available. That’s over a 100% increase from the fall of 2009.

• The average smart phone consumer spends $80 on apps, regardless of the device

Hmmm. . . there’s demand, there’s proven marketplace growth, the technology is increasingly and widely available. And, that guy is STILL tap-tap-tapping away on his phone.

What are you waiting for? It’s time you began your plan to increase share of phone.